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AI for the peoplemaking the decisions.

When you own the strategy, budget and execution, another AI update is not enough. You need to know where to invest, what to hold back and which questions to bring to leadership. This newsletter is written for CEOs, operating founders and senior executives. Yuval personally reviews every application.

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For CEOs, founders actively running a company, and senior executives responsible for strategy, budgets, teams or implementation. Interest in technology alone is not the admission criterion. Leadership responsibility and relevance to the content are.

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Yuval Keshtcher · FutureProof Agents

Inside every issue

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The format stays fixed so you can read fast, understand what changed, and leave with a decision.

The thesis

One sentence on what actually changed for leadership this week.

Five developments

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The big picture

The pattern beneath the five developments, in fifty words.

One useful thing

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Issue 001 · September 1, 2026

Adoption doubled. Profit did not.

At large companies, agent rollouts rose by nearly half. The share reporting any EBIT impact stayed flat at 37%. That gap is not a technology problem. It is an ownership problem.

40%of billion-dollar companies are now scaling AI agents

37%report any impact at all on operating profit

6%qualify as true AI high performers

The move

Take one agent already in production and put it on a P&L line — with a named owner and a number. If nobody owns the number, you do not have a deployment. You have a pilot.

Primary source: McKinsey State of AI 2026 survey, 1,719 respondents

Read the full issue

FutureProof Newsletter

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